8 Powerful Reasons Why Nursing Isnt for Everyone

8 Powerful Reasons Why Nursing Isnt for Everyone Nurses are so often taken for granted as â€Å"just† the people assisting the real doctors in their work. But nursing is actually an incredibly difficult and taxing job, one filled with quiet heroes. Here are just 8  of the many reasons why nursing attracts the toughest and most dedicated people to the profession. 1. It’s a matter of life and death.As a nurse, you literally (and routinely) hold people’s lives in your hands. How many other jobs have that same awesome responsibility?2. You need endless knowledge.There are so very many medical terms you must be familiar with to be a nurse. And it’s not just the terminology. You also have to hold an enormous amount of information in your head, or risk dangerous consequences: doctors’ orders, patients vitals and other data, etc. You also have to keep up with trends, do continuing education, and push yourself to keep learning so you don’t fall behind the cutting edge.3.  You are surrounded by p eople in their lowest moments.It’s unbelievably difficult to watch another human being suffer- let alone pass away. You may think nurses get used to both these things; they don’t. They become very adept at doing their job in the face of suffering and loss, but that doesn’t mean a nurse isn’t affected.4. You come last.As a nurse, you have to put almost everyone’s needs before your own: doctors, patients, even putting your job ahead of your family time when your schedule requires. You have to smile, be endlessly patient, be empathetic, but take care not to get too attached. You might even have to eat breakfast while commuting- because it might just be the only meal you get all day.5. You don’t get paid enough.Even though nursing is a field in which it’s always possible to take on extra shifts or opportunities, you probably are not getting compensated at a truly fair rate for all you do. You don’t get holidays. You miss out on lot s of your family and social life opportunities, particularly when things run late or you’re on call. A lot of hospitals are also now cutting back on hiring and instead having their nurses work extra overtime. It can be pretty thankless!6.  You rarely get the respect you deserve.As a nurse, particularly since it’s a predominantly female profession, you get less respect than you deserve. Nursing is constantly devalued compared to more predominantly male professions. You do a huge share of the work in the care situation, and get almost none of the credit. And you have to be caring and compassionate in the face of occasional maltreatment, disrespect, and outright rudeness.7.  It’s very strenuous.The taxing hours worked, the being on your feet constantly, all these things add up to being sore and tired almost all of the time. Nurses also do a huge amount of heavy lifting and often develop back problems.8. Everyone’s a patient.As a nurse, you’re guar anteed to be bombarded with texts and photos of all your friends’ and family’s ailments asking you for free medical advice. It will be difficult to figure out where to draw the line in your off hours.Don’t be discouraged, though- nursing is a profession that needs heroes, and if you’re drawn to it, you can change lives. The good outweighs the bad, if you’re willing to muddle through it to get to the rewarding parts!

Primark faces inquiry over use of illegal labour 'Research proposal' Essay

Primark faces inquiry over use of illegal labour 'Research proposal' - Essay Example This increased awareness of the consumer in terms of ethics and its impact on buyer behaviour is a relatively new phenomenon and is gaining momentum with each passing year. This research proposal discusses the impact of ethical conduct by a business on its consumer’s buying behaviour and if there is any impact on the brand acceptance of a product caused by negative publicity related to ethics. Primark has been chosen as the organization for which this research will be conducted. This organization is perfect for this research as there have been controversial issues related to their business practices in the past. The literature review provides a complete background of the issue, followed by the research design of the proposed research. Ethical and practical considerations are named after, followed by the timetable of activities and a brief of data collection instruments that will be used for this research. Literature Review: The organization chosen for this research proposal, o wing to the recent controversy that they are in, is Primark. Primark is a 200 plus store clothing retailer working in the European region; this includes Netherlands, Germany, Spain, Portugal, Belgium, the United Kingdom and Ireland (where it is branded by the name of Penneys). There are mammoth stores present across Europe providing consumers with cheap clothing retail products. Their tag line â€Å"Look Good, Pay Less† is reflective of their strategy and their target market. They are segmented to target the young population passionate about looking their best, for the prices that they can afford. They are known to be selective in providing only the most popular sizes of their target market, buying and selling in bulk in order to save for themselves and for their consumers (Company Website, 2011). Throughout the past decade, Primark has been the subject of intense investigative actions by freelancers as well as government authorities for their suppliers and if their products meet ethical standards set by the Ethical Trading Initiative. In fact, Primark joined the ETI after they had been calculated at 3.5 out of 20 in an ethical index by Ethical Consumer (Press Release, 2006). ETI is an initiative that works on labour rights issues in supply chain; members have to make sure that they only employ suppliers that follow the code of conduct based on International Labour Standards and ITE’s core conventions. However, reports in 2008 and 2009 further exposed that their suppliers were not following the code of conduct and the company faced tremendous criticism from major stakeholders in their business environment. Empirical research has continuously shown that organizations that are ethical in their conduct and business processes are rated as favourites among the masses. The general population is highly appreciative of organizations that boast about their ethical standards and provide quality service to such an extent that they are willing to pay extra v alue for the product. In today’s generation, working unethically can be disastrous for an organization. Still, organizations are involving themselves in cost cutting, low standard methods that make sure they are able to provide product at a lower price. Price still dominates as the primary factor for many people; for the same

THE ROLE OF LETTERS OF CREDIT IN INTERNATIONAL BUSINESSES Essay

THE ROLE OF LETTERS OF CREDIT IN INTERNATIONAL BUSINESSES - Essay Example Secondly, when there is the case of clear-cut fraud or forgery on the part of the buyer (Seyoum, 2009). Thus the letter of credit acts as some form of international collateral for international business transactions unless these two fundamental breeches occur (Craig, 1999 p360). In Wood Hall Ltd V Pipeline Authority [1979] 141 CLR 443 457 the landmark ruling by the Judge was â€Å"The Letter of Credit ... is as good as cash in the eyes of those whom it is issued and that is essentially its function† (Dixon, 2004 p392). This paper therefore examines the use of letters of credit in international business. It begins by critically assessing whether or not it is the cornerstone of international business around the globe. It goes further to examine the evolution of the concept and use of letters of credit in modern business. The assessment of alternatives to letters of credit follows. The paper ends by critically examining the advantages and disadvantages of letters of credits in in ternational business. Letters of Credit as the Lifeline in International Business In a landmark ruling, Lord Justice Kerr stated that Letters of credit are the â€Å"lifeblood to international commerce† (Harbottle (Mercantile) Ltd V National Westminster Bank Ltd [1978] QB 14 6 155). In this ruling, he emphasises the importance of the use of letters of credit in international business. This is reemphasised by Lord Justice Griffith two years later in the case of Power Garber International Ltd V National Bank of Kuwait SAK [1981] 2 Lloyd Rp. Once again, the Judge stated that letters of credit are important and need to be honoured and preserved to enhance international trade (Schmitthoff, 1988). Basically, the use of letters of credit is very important because it enables...In this ruling, he emphasises the importance of the use of letters of credit in international business. This is reemphasised by Lord Justice Griffith two years later in the case of Power Garber International Lt d V National Bank of Kuwait SAK [1981] 2 Lloyd Rp. Once again, the Judge stated that letters of credit are important and need to be honoured and preserved to enhance international trade (Schmitthoff, 1988). Basically, the use of letters of credit is very important because it enables businesses to move about freely in other nations and communities with a collateral that is as good as cash. This therefore presents a positive insight into business across borders and enhances positive business traits and builds partnerships across borders. Also, there have been attempts by the international community to unify the system for the use of letters of credit using the Uniform Customs & Practices for Documentary Credits in 175 states across the world (Schmitthoff, 1988 p573). These nations have Central Banks that monitor and control the issue and cashing of letters of credits. However, in spite of the assurances that letters of credit give, it has â€Å"a failure rate of 50%† (Schmitthoff, 1988). This therefore implies that one out of every two transactions based on letters of credits fail around the globe. This is a piece of alarming statistics that makes it wiser to consider the use of alternative methods of transacting business international or at least a high level of professional scepticism in the field of international payments for business owners.

Based on recent event, discuss whether the stock markets are efficient Essay

Based on recent event, discuss whether the stock markets are efficient according to the Effficient Market Hypothesis - Essay Example This is based on the ideal of ‘a balancing act’, where markets are regarded as knowing the best means forward. However, skeptics of the above, view markets as being necessarily inefficient due to the various forms of risks involved. The reasoning behind the aforementioned theory is that a free and competitive market arena does place various pricing indices to their true basic values. Lo (2007), provides that the Efficient Markets Hypothesis (EMH) does showcase the fact that market pricing indices do fully reflect all available data. This however does not eliminate critique, especially from behavioral economists and psychologists, who view it as being founded on assumptions which are counter-factual, especially with regard to human behavior/ rationality. A distinction is made between technical and fundamental analysis of stock pricing indices. The former, entails the utility of volume charts and geometric patterns in pricing, towards forecasting a given security’s future price fluctuation. The latter on its part, is concerned with the utility of both economic and accounting data, towards determining a given share’s fair valuation. Pegged on this assumption is the fact that as the existing market enhances overall efficiency, so does the price sequencing become completely unpredictable and random (Lo, 2007:17). As Shiller (2013) provides, though humanity continues being influenced by past global occurrences in the market arenas, this does not in any way remove the presence of existing market anomalies. The fact that the South American state of Colombia continues experiencing a real-estate bubble, which is ongoing, is representative of the volatility of the current market sector. With its real-estate pricing index rising by 69%, in terms of inflation-adjusted calculations, it provides a crucial insiders’ view of how market inefficiency continuously evolves. Rationality in individuals’ participation in various economic bubble s is educated by amongst others, the price increases as a result of the prevailing psychological contagion. It is this fundamental human aspect, which promotes a given mindset of justifiable price increases, thereby spurring fervent market activities. Due to the inherent nature of

Romeo and Juliet essay Baz Luhrmanhas Essay Example for Free

Romeo and Juliet essay Baz Luhrmanhas Essay Baz Luhrman has updated the screenplay of Romeo and Juliet. The scene is placed in America what is perfect for this screenplay. This screenplay suits America as it has a very violent place. Caused by gang warfare and gun being legal. Romeo and Juliet, it has a lot of sword fights and murders. Themes have a very important part of this love story; the whole story is based on opposites. The director Baz Luhrman has set the scene very well and has chosen the important parts that will make sense. The setting of America is good as drive-by shooting happen all the time and it has gangster who rule the streets by fighting, stabbing, shooting and killing in any form to win. It in Californian what is a built up place, and has not very built up areas around it. The themes have made this play what it is; it uses themes like love-hate and life-death. The opening scene starts off with the main credits, it has a black background what give tension to the start of the play. The characters in the credits seem every serious except Paris who is a neutral person in the families grudges. And in the beginning he shows a lot of faces as it shows emotion, this giving him to push the audience to the scene. Blood is even a theme as he uses to persuade you that it going to be gory as first impressions are vital. The first make setting is in a car were the Montague boys are, their wearing beach boy clothing, their very loud, got very simple hair cuts what shows hard people as personal in the armys have simple haircuts and they shout abuse to other people in the streets. They arrive at a petrol station, and Benvilo walks outer sight, which seams to be the leader of the pack as he driving the car. You then get a camera shot of a car with the licence plate printed on them Capulet, as there the other family that is in the civil war with there own family. Tybut steps out the car but u dont see his face and that he lighted a cigarette in a petrol station. Fire and petrol do not mix so this will build the audience and make them respond to his presence. He disappears and it end up with Gregory and Samson and Abram and an unknown person. Abram sees the montages and walks over to them and scares them. They do not want to seem weak or scared so they insult them with a hand gesture. This starts a argument what spirals out of control, they draw their guns with two on each side, Benvilo steps out and calls for peace but he draws his gun, this is an opposite as he want peace but draws a lethal weapon. This is a theme as it an opposite, this opposite is a peace-violent theme. The Capulets boys are very well dressed and seem to be care about there appearance by wearing expensive clothes, there look like gangsters as they like to dress well and need to make an impression from their appearance. This gangster thing comes into all parts of their life as Tybalt called the prince of cats his name tell you that he got leadership and power as he a prince and their in a powerful family. Abram is a very well built person he tall and has a wide body showing power as he seem to have strength. Peter seems least powerful as u only see him partly plus hes in the back of the car. The Capulet boys seem organised as they knew what to do in a gun fight, they did not back down and had no hesitation in drawing their guns. They seem not bothered to draw their guns and seem to not care about rules and Tybult is smoking in the petrol station. The Montague boys seem less organised and prepared for a gun fight as when they insulted Abram they started hesitating and did some panic gesture by the way Samson picked up the petrol pump and started wobbling and was shaking with it. Benvilo seem most powerful as he driving the car, and has the better built body. Samson and Gregory seem less powerful as they talk to Benvilo as he a leader and that they had to try and impress Benvilo with the ways they react to other people. When Benvilo has gone into the toilet the other two are very scared by Abram presence and they panic when they draw their guns. Benvilo walks back and draws his gun without panic but he try to call the peace, Benvilo name in Italian means peacemaker. This shows he not a violent person. Tybult walks back into the scene and want the conflict to carry on. Romeo is a very lonely person who does not seem to have a great relationship with his parents. Romeo is a very romantic young man, as he loves to be in love. He seems to be very confused about what is love and whom he loves; this is shown from lines 165-177. Romeo is not a violent person who the audience makes out to be a very perfect person. The pun that is said about him is in relationship to him love being in love. Benvilo says he has been walking around near a sycamore tree, he is saying that Romeo has got love sickness. Mr and Mrs Montague seem to be very wealthy as their travelling around in a limo, they are wearing very expensive clothes and other items. The Capulet parents seem to live the same lives of the Montague. They have expensive clothes a very nice house and they have expensive cars. Paris is a neutral person in this civil brawl, he want to marry Juliet but Juliet does not want to marry Paris, This is a arranged married as her parents want Paris to be her husband as he got a good job prospects and is a very nice young gentleman. The prince of Verona is a neutral person as he has family on both sides; he in charge of the town, in the film Baz has interoperated him as a chief of police. He is very concise as he gets to the point when he tells the family both in the civil brawl that one more outburst will result in their lives paying the price. Juliet is a very young woman who does not love Paris, she does not want what her parents want her, what in those days was very rude. Baz Luhrman has used the same language except he cut parts out that of the original screenplay. There is a lot of puns what are jokes what are words that mean two different things. The start of the play starts off with a series of puns based on the word coal and colliers. This would not make sense to a modern day audience as there Elizabethan phrases. These series of puns have been cut out as no one would understand them and it would not make sense, and this would cause problems with tension building and first impression as there most important in a film as it plans out the rest of the film.

Study On Etihad Airlines

Study On Etihad Airlines Etihad Airways was recognized in 2003. It is the national or says the flag holding carrier passenger air service of Abu Dhabi, the capital of United Arab Emirates (UAE). The airline is headquartered in Abu Dhabi, the capital of UAE as mentioned earlier. In 2007, it passed additional than 6 million clients, contrasted with approximately 340,000 in its very 1st full time process in the year of 2004. The company has more than 8000 employees working in numerous divisions like finance, marketing, flying, sales etc . Currently Etihad is operating its services in regions like Indian subcontinent, North America, Europe, Far East Middle East, Africa and Oceania. Its major base or platform is Abu Dhabi International Airport. (Delfmann, 2005) Etihad Airways is the representative air carrier of Abu Dhabi, offers planned air transportation for cargo and customers. Companys sole shareholder is the government itself of Emirate of Abu Dhabi, was been extracted from its combined venture in Gulf Air in the year 2005 and preserved its spotlight on Etihad Airways. INDUSTRY: The airlines business of UAE is huge if we look at the quantity of service providers. The sector is filled from number of low cost airlines. State airlines of UAE other than Etihad include Gulf Air, Emirates and Air Arabia. Gulf air started operations in 1950. It provides a quantity of facilities to its clients. Initially it has provided many involved facilities to kids below the age of 10. It also provides spited dinning for its passengers. It is delectated as a standard nationalized flight for the majority of the purposes. Next, Emirates airlines were initiated after Gulf Air in the year 1985. (Vedder, 2008) It is also measured as a state flight. The airline has won numerous awards for its luxury services. This airline comprises of many aircraft both for private and public issues. Etihad airline is the most new one and was launched after Air Arabia in the very same year. It had also become fairly accepted but could not battle with Air Arabia on concern of low cost. Kam air fare is too considered as 1 of the stumpy cost airlines in United Arab Emirate. Among all the existing national air services till date, the Air Arabia is supposed to be the cheapest among all. It is not recognized to be an airline with the finest ability on board but of course it presents a cheap fare to its clients. The facilities offered by these public airlines to their clients vary drastically from each other. All the mentioned airlines have great contribution to the nationalized economy of the UAE. (Group, 2006) ETIHADS BUSINESS DESCRIPTION: The Etihad airline was started in the year 2004 or say started operating in 2004, but was established earlier in august 2003. The airline carried over 4.5 million travelers, an boost of about 65.7% over the figure of year 2006; In addition with this, Etihad also gained 175,000 tons of cargo in year 2007, an augment of over 70% from that of year 2006 . In 2008, the airline placed a requirement for over 190 planes, which would be of worth AED157.9 billion or approximately USD 40 billion. The order is composed of about 95 Boeing airplanes and 100+ from Airbus. Tentative schedule for release of order is between 2011 and 2020. (Vedder, 2008) Etihad Airways possess complete stocks is its 2 subsidiaries, Etihad Crystal Cargo, which offers cargo handling facility and Etihad Holidays, a travel group and vehicle rental company. The Etihad Airline owned a group of 37 traveler and cargo airplanes, as depicted by the data of January 2008 and it plan is to increase its aircraft group to 300 by the year 2020. The company is also planning to fly with over 25 million travelers per year by 2020 and to dual the number of destinations served from 48 to make it close to 100. The principle business activity is to provide scheduled air transport services for customer and freight; travel agents etc. VISION AND MISSION MISSION: The mission of the Etihad airline is to make the most of profitability by applying effectual business practices for best yield, maximum load factors, minimum transit times, seamless and instant information to the flying community, management and increase clients service. (Delfmann, 2005) VISION: As the public sector Airline of the United Arab Emirates, the company, Etihad seek to replicate the best of countrys hospitality cultured, warm, considerate and generous in totaling to get better the status of Abu Dhabi, the capital Emirate as a center of hospitality between West and East. (Delfmann, 2005) STRATEGIES AND VALUES: Norms: There are few norms popular in Etihad One is the dress of employees in the company. It is expected in the company that people will wear traditional UAE cloths. In office, female employees are not allowed to wear short skirt or any other type of clothing considered un social in the UAE culture. Values:Few values prevailing in the company are: No one here complains for other employee in the team in the case he or she fail to timely accomplish the task assign to him or her. His is a very nice practice in terms of team culture as it stops any disunity in the team and promotes unity and working together. The second one is especially for foreign employees. The company use to pay the tri yearly labor license required by the government to work in the country. Assumptions: There are few assumptions also considered in the company. For example, the people here consider that the task is assigned only by the senior and they are required to work only after the assignment of the work providing a very mechanistic framework of work in the company. BUSINESS STRATEGIES FOR ETIHAD: Some strategies of Etihad for future few years are as follows: †¢ Expanding its aircraft range: One important constraint in companys expansion plan is the limited number of cargo and passenger planes available to the company. The company will place periodic orders for new aircrafts to support its expansions plans. †¢ To provide service on more number of routes: The company would like to serve in European countries and other untouched destinations in North and South America. The expansion will give a vast increment in companys present market size. †¢ To enhance efficiency of operations: As a long term strategy, the company would like to implement TQM strategies in its operations. †¢ Increase its revenue maintaining high and quality structure of luxurious aircraft industry: †¢ Another one is Emiritization and advancement of UAE people. The company has a number of plans in this direction with long term interest which are mentioned as follows: UAE National Cadet Pilots Training or UNCPT The company invites aspirants who what to become a pilot with a statement like We are giving wings to your dreams. Its pilot training program is one of the finest in the nation. The company states that as the public Airline of the United Arab Emirate, it has a immense vision. To see further Emiratis taking their correct position as pilots in lone of the fastest mounting airlines on the planet. (Bilimoria, 2006) UAE National Graduate Entry Management Programme The public airline of the UAE, Etihad, is investing in its outlook and would consequently like to spend in people by giving them the chance to be 1 of the privileged students chosen to join its UNGEM program. It states that by this program, graduates will develop sturdy leadership abilities and form a collection of professionals who are organized to meet quickly expanding and developing leadership wants in various branches within the company. (Bilimoria, 2006) †¢ Enhancing the cargo carriers flights: As shown from the contribution of profit from the cargo and customer units, the cargo unit contributes around 65% of the companys turnover, which depict the clear dominance of cargo unit over the customer unit in terms of profit. The company would like to utilize this faith of people in Etihads cargo unit to gain additional market share. Thus as an expansion plan for cargo unit, the company is ordering more share of cargo planes as compared to that of passenger planes. BUSINESS SERVICES AND CUSTOMERS: The company mainly focuses on two streams of services: passenger service and fright carriers. Few highlights are: International flight connecting Abu Dhabi to more than 45 international destinations in USA, Indian subcontinent etc. Etihad carried over 4.6 million passengers, an augment of approximately 65.8% over in 2006. Along with this, it also griped 175,000 tons of freight in 2007, which is an increase of over 75% than the year 2006. (Group, 2006) Etihad Airways owns complete share is its two subsidiaries, Etihad Holidays, a travel group and vehicle rental company and Etihad Crystal Cargo, which provides freight handling services. Etihad had a 24 hour help line for its customers. Etihad also provide hospitality services by providing temporary accommodation in hotels. (Group, 2006) The Etihad Airline owned a group of 37 traveler and cargo airplanes, as depicted by the data of January 2008 and it plan is to increase its aircraft group to 300 by the year 2020. Etihad is also planning to fly over 25 million customers per year by 2020 and to twofold the number of metropolitans served from 50 to make it near 100. MARKET SEGMENTS: The key market segments been served by the company is the corporate cargo and low and medium earning customers for passenger carriers. COMPETITIVE POSITION IN THE INDUSTRY: COMPETITORS ANALYSIS THE MICRO ENVIRONMENTAL ANALYSIS The micro environment analysis is a structure for outlining marketing strategies of a company and also conducting an industry review. It is governed by Porters five force analysis. They are as follows: The threat of substitute products: In case of Etihad, the substitute product is actually similar services present in the gulf. For example there are number of companies providing similar aviation services like the company under consideration like Easy Jet, Air Arabia etc. The threat of entry of new competitors: The aviation market in gulf is going through a boom. Many new investors including both domestic and foreign firms are seeking an opportunity to fly in this gloomy aviation market. (Delfmann, 2005) The threat of competitive rivalry: Aviation is a field where competition doesnt just come from price dimensions but also from innovation and advertisement. Etihad should realize the number of competitors it has and the diversities in which they exist. The bargaining power of customers: Etihad like other airlines had a fixed cost service. The cost of any travel is predefined. However, due to costumers reaction toward any particular price frame, the company needs to bring variation in the cost of travelling. The bargain power of suppliers: Etihad is an airline company, so it owes much of its pricing to its suppliers. The raw materials and small services that it uses, determine the costs of its service. So, it is highly beneficial to have suppliers who are good at bargaining to keep the cost of the service low. Major intake of aviation industry of Etihad includes high quality fuel, packers and movers, transportation and hospitality partners. Competitors: There are number of other airline services which create market saturation for Etihad. Easy Jet is an example of such service which provides competition to Etihad. (Vedder, 2008) MAIN COMPETITORS OF THE ORGANIZATION: Air Arabia, Aerovista Airlines, Abu Dhabi Aviation, Air Cess, Kang Pacific Airlines, Falcon Aviation Services, RAK Airway, Flydubai, Dolphin Air, Palm Aviation, Emirates, Airlink, Dubai Air Wing and Eastern SkyJets etc. MARKETING ACTIVITIES OF COMPETITORS: Talking about Airlink, which is a major competitor of Etihad, the number of jets possessed by the company is much higher than Etihad. Airlink and similar airways like Air Arabia believes in cheep service providing and better market capturing. Etihad on the other hand believes in capturing luxury market sharing. Air Arabia has 5 times aircrafts than Etihad. It has more capacity aircrafts too. Palm aviation is much concerned towards long distance comfortable tour packages. For promotional activities, bigger firms like Air Arabia, Aerovista use television ads while smaller firms uses print media for promoting their services. Institutional marketing and collaboration with other firms is also employed as a marketing tactic. (Vedder, 2008) PESTLE ANALYSIS: Political: Etihad, like other aviation firms, has to follow strict government regulations. Any small incident can result in heavy burdens in terms of rules and possessing aircrafts. Economical: Economical problems are an obvious outside factors for Etihads. As the company is trying to increase its span, namely in Russia, it needs more Aircraft and investment. Social: The Company also has some social responsibilities to follow. The company has to take serious steps in order to meet the social responsibility towards its people and towards the nations culture. The reason is as Aviation co exists with countrys hospitality industry, it has to make sure that hospitality industry does not get suffered. (Delfmann, 2005) Technological: As the technology changes, the employees who can deal with new technology are needed in every aspects of work. Also there arises a need that the existing employees must also be re engineered so that they can cop up with new style of work. Legal: Aviation laws, labor laws, governments rules form the legal periphery for Etihads. SWOT ANALYSIS: SWOT is an acronym of Strengths, Weaknesses, Opportunities and Threats. This is a marketing analysis that helps a company understand its competitors. A brief discussion of SWOT analysis of Etihad is as follows: Strength: The Company has strong brand image Cargo units. The company already has 12 jets including 5 Boeings other world class luxury aircrafts like Learjet 35, Learjet 55, Avro RJ70 and Avro RJ80 etc to support its luxury market. The companys hold on this segment is increasingly growing too. (Delfmann, 2005) Weakness: Because of work in luxury segments and passenger unit is down, the companys market scope is limited, any new competitor and launch of new luxury aircraft can force the company to drastically change is market statistics. Also the desired costumer volume is also limited. Opportunities: Recently the company is exploring opportunities to invest in Eastern Europe including Russia. The company is looking constantly for new markets apart from Gulf region. Threats: the main threats to the company are form increasing number of aviation services in luxury class. Another threat is from economic crises that is indirectly affecting the end customers of Etihad. FUTURE GROWTH PERSPECTIVE: The company has immense growth opportunity in both its passenger and cargo units. Few of these are mentioned as follows: New business opportunities in Russian and European market. Acquisition of new and small business possible in many areas including international markets. Buying of new aircrafts will facilitate the growth and increased number of routes as planned by the company. REFERENCES: 1. Oxford Business Group (2006), Emerging Abu Dhabi, Published by Oxford Business Group, ISBN: 1902339428, 9781902339429 2. Delfmann, Werner (2005), Strategic management in the aviation industry, Published by Ashgate Publishing, ISBN: 0754645673, 9780754645672 3. Vedder ,Hendrik (2008), Strategic Alliances in the Aviation Industry: An Analysis of Past and Current Developments, Published by GRIN Verlag, ISBN: 364023037X, 9783640230372 4. Bilimori; Sandy Kristin, Piderit (2006). Handbook on women in business and management. Published by Edward Elgar Publishing. ISBN: 1845424328, 9781845424329

The Styles In And Around Me :: Personal Narrative Golf Language Essays

The Styles In and Around Me My senior year in high school I was playing first man for the varsity golf. That honor was bestowed on me, because I was supposedly the best man on the team. Which just happened to be true. It was an honor that I truly enjoyed. But playing first man also had its drawbacks. The one that I will speak of here is the style of speaking that I had to use while playing in a tournament. It's the sixteenth hole of an eighteen hole tournament up in Roseau. There were two guys in my group that were ahead of me in score and I needed to get a stroke back really soon if I planned on earning a medal. I hit a good drive, right down the middle about two hundred seventy yards. With a hundred and fifty yards left to the pin, I grabbed an eight iron, because I knew that I could get it there. Something went wrong and the shot drifted to the right and missed the green. On any leisure round in the summer I would have screamed out obscenities until I was blue in the face. But that would cost me penalty stro kes, since it against the rule to swear in high school golf. Instead I softly let out an "Oh no, come back", but inside I was chomping at the bit to let out a cuss word. Golf talk, to me, is the lesser extreme of that style that I have inside of me. When I am playing hockey, a totally different style emotes from me. The style that I display in hockey is the exact opposite from the on that I use when playing golf. The on ice chatter that goes on between competitors is the reason for this. Hockey is not a gentlemen's game. So using a language that is meant to intimidate your opponent is very crucial. When I am skating down the ice next to some big lug I usually say some derogatory statement about his mother. Statements like these are meant rile the opponent, get him off his game. In the game of golf, I would never even think of using this type of tactic to beat an opponent. The different style of game also lends to a different style of language. In golf, if I leave a putt short, or something like that it usually gets a "darn" or "shoot.